Working on "Welcome to Sysifus Corp," I faced the unique challenge of generating excitement for a board game set in a corporate environment—a theme that might not instantly scream 'fun' to everyone. To tackle this, I leaned into creating bold, eye-catching slogans and designs that turned this concept on its head. My approach was to highlight the game's playful, tongue-in-cheek take on corporate competition.
One of my standout creations was a sign that read, "Stab your coworkers in the back." This cheeky slogan was a hit at conventions, always getting a smile or a laugh from people walking by. It perfectly captured the game's spirit of competitive fun and intrigue in the corporate world. This clever, unexpected branding was vital in drawing people in and intrigued them about what the game offered.
Through creative and attention-grabbing designs and messaging, I was able to turn a potentially dry theme into something that sparked curiosity and enthusiasm. This project showed how the right visuals and words can catch the eye and change perceptions, creating a buzz for something as unique as a corporate-themed board game.
Pegasus Games
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